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神秘顾客学习却一直在传承中守正改动

发布日期：2024-03-09 22:50 点击次数：113

3月5日神秘顾客学习，郎酒股份总司理汪博炜受邀出席第45届宇宙告白大会中国品牌盛典。

3月5日，郎酒股份总司理汪博炜受邀出席第45届宇宙告白大会中国品牌盛典。在盛典现场，汪博炜总司理以中英双语的口头，围绕中国「郎」字故事、郎酒的传承与改动、信守与变革、青花郎「7+20」的期间价值，向海表里品牌代表、巨匠学者进行体恤共享，更至意但愿郎酒手脚中国白酒品牌代表，能与威士忌、白兰地等其它烈酒品类，一同服务全宇宙消耗者好意思好生计。

汪博炜的「郎故事」，将中国传统文化代表之一的白酒，以流利的双语抒发展刻下海外舞台，不仅将中国的「经典、传统」与宇宙的「前锋、当代」无缝接轨，更展现了新一代郎酒东谈主面向改日，走向宇宙的期间巩固与自信。

以下为演讲全文（选录）：

尊敬的列位客东谈主，女士们，先生们：

手脚郎酒的总司理，今天我特殊庆幸能与华为、飞鹤、恒源祥等浩荡优秀中国品牌扫数来到槟城，见证宇宙告白节的盛典，见证品牌的力量。

Dear Ladies and Gentlemen，Good evening. As the CEO of LANG JIU， it is my honor today to join HUAWEI， FEIHE， HENGYUANXIANG and many other great Chinese brands here， at Penang， in attending this inspiring award ceremony， witnessing the power of brands.

郎酒是一个中国白酒品牌。「郎」字在中中语化中，具有特殊好意思好的寓意。「郎」字等于「男东谈主」，「好男东谈主」。母亲亲切地叫她的男儿「儿郎」，「郎」；浑家亲切地称号她的丈夫「郎君」，是「郎」；男东谈主走上宦途，为官造福一方匹夫，官拜「侍郎」「中郎将」，也曾「郎」。是以「郎」是一个千里淀中中语化的好意思好品牌。咱们这一代东谈主有热烈的期间牵累与职责，去把「郎」这个品牌越作念越好，面向改日，走向宇宙。

LANG JIU is a Chinese liquor brand. The character「郎」in Chinese culture carries a very positive connotation. 「郎」is equivalent to「man」， a 「good man」. A mother or a wife will call her son or husband 「LANG」 as a term of endearment. When ordinary men rise through the ranks to become officers or governors， we will call them 「LANG」 as a term of respect. The character 「LANG」has countless good meanings that it is our company’s responsibility and mission to make our brand 「LANG」 an embodiment of these good meanings. We will work hard to build up our 「LANG」， so it will be ready to face the challenges of the future， in a global market.

神秘顾客_赛优市场调研

白酒是一个传统得弗成再传统的产业。咱们郎酒这家企业，却一直在传承中守正改动。咱们传承的是千年工艺，是工匠精神，是期间的价值。同期，咱们不断改动。咱们最初用宇宙的目光来看待白酒，以面向改日的精神来指导就业，咱们要让传统的中国白酒走向当代化，愈加前锋，最终走向宇宙。

Baijiu is a very traditional industry. Our company， LANG， has always been upholding traditions while innovating. We inherited traditional craftsmanship， the spirits of artisans， and the value of time. At the same time， we continuously innovate. We take on a global perspective and guide our works with a forward-looking approach. We aim to modernize traditional Chinese Baijiu， making it more fashionable and ultimately taking it to the world.

具体来说，宁波4S店神秘顾客服务公司一座郎酒庄园是郎酒东谈主最大的改动。郎酒，建筑起了宇宙上第一座白酒酒庄，亦然宇宙上独逐一座「大而好意思」的白酒酒庄。这座庄园占地10普通公里。那处充满了白酒艺术，建筑艺术、体裁艺术、陶瓷艺术以过甚它跨界的艺术，这些艺术和郎酒的品牌故事牢牢交汇在扫数。这便是郎酒的匠心创举——郎酒庄园。

Langjiu Estate is the greatest innovation of our people. Langjiu has established the world's first baijiu estate， and it is also the only 「grand and beautiful」liquor estate in the world. Langjiu estate covers an area of 10 square kilometers. It is filled with art of liquor， art of architecture， art of literature， art of ceramic， etc.， all interwoven with the brand story of LANG. Langjiu Estate is without a doubt the manifestation of our innovation.

今晚，咱们列位嘉宾品鉴的是郎酒旗舰居品——青花郎。它是7年的主体基酒，和20年的陈年老酒全心勾调而成。期间的价值尽在这杯酒中。提到白酒，在座的列位许多王人会联思到进口时卓绝凸起的香气。而咱们青花郎，酒体具有丰富的脉络，更多特质在中后段，后味十分甘醇，品味卓绝悠长。这是独到的郎酒滋味。

Tonight， the flagship product we all will be tasting is LANG JIU’s Qing Hua Lang. It is made with a base liquor aged for 7 years and blended with 20-year aged liquor. The value of time is contained in every glass we taste. People often think of Chinese Baijiu as having a particularly fragrant aroma up front， with the aroma very prominent in the beginning. Our Qing Hua Lang， on the other hand， stands out with flavor hitting towards mid-late stage， leaving a lingering mellow yet fragrant aftertaste. You can taste the richness and complexity of the liquor， with its smooth long finish. This is the unique flavor of LANG.

今天受奖（注：指45届宇宙告白大会中国品牌盛典）的主题是「中国品牌传递正能量让宇宙更好意思好」。在槟城，咱们看到中国和马来西亚越来越不竭的经济文化考虑举止。在这些考虑举止中，白酒便是连结物。不论是认的确商务考虑，也曾民间的文化考虑，咱们王人需要通过白酒送去一份礼节，一份尊重，一份祝贺。作陪一带一齐的程度，中国和全亚洲，全宇宙王人会有更多的考虑，更深的连结。咱们但愿郎酒未必作陪更多的跨区域，跨国度，跨民族间的考虑，为他们送去祝贺。咱们但愿郎酒未必融入全宇宙更多消耗者的好意思好生计。咱们但愿郎酒，手脚白酒品类的一员，未必加入威士忌、白兰地的浩荡品牌，扫数面向改日，走向宇宙。

The theme of today's awards ceremony is 「Chinese Brands Transmit Positive Energy to Make the World a Better Place. 」 In Penang， increasingly frequent economic and cultural exchanges are taking place between China and Malaysia. Baijiu serves as a connector in these exchanges. Whether it is formal business exchanges or informal cultural exchanges， we need baijiu to convey etiquette， respect， and blessings. With the progress of the Belt and Road Initiative， countries all over the world will experience more exchanges and deeper connections with each other. We hope that LANG JIU can be part of this cross-regional， cross-national， and cross-ethnic exchanges and enjoyed by consumers worldwide. We hope that LANG JIU， a brand of the baijiu category， can join the ranks of whisky and brandy brands in embarking on a global journey.